Social Media Spunk

As a small business,  most people don’t like change.  So we don’t transform, or attempt to change with the times.  However  as we look into the arena of Social Media, we look at the two different things that people will tell you that you need to do to be successful.

They say that we need to be see-through, and real.  But what exactly does that mean?

How do we do that?  Well lets discover what that really means.

Mobile Funk

Show me the social media spunk

Being See-Through

To me that would mean that we need to be able to be open and truthful about our business.  Now while this is true, I think that it does not mean that we need to share all of our dirty laundry with everyone out there either.  But we should not appear to sweep things under the table as well.

Admit when we were wrong.

Let’s face it we are not perfect.  We all fall short sometimes.  But when they take place on the internet everyone sees it.  So trying to attempt to sweep it under the table like it never happened is not a great way of being         see-through.  It would be better to just admit the mistake, and then let others know the steps that you will take to fix the problem.  This will allow  you to keep the trust of your clients, and the others around them.

Be able to publicly  respond to the customers problems, complaints, or  concerns.

Now, here is a great thing about Social Media.  We have the availability of retaining our relationship with our customers.  It gives us the platform to publicly address the questions and concerns (both positive and negative) about your business.  If you will take the time to respond to all of the things that are out there on the social networks, it will continue to build the trust, and often times even after someone has had a complaint, they will come back to you because you actually addressed the issue.

Be Truthful.

You are putting your company on the internet for a reason.  Be truthful to yourself, and to others out there.  If you are, it will continue to build that trust between you and your clients.  Remember that you are putting a face to your business on the internet to interact with the people out there.  So what is the face that you want behind all of your tweets or posts?

Being Real

This does not mean that you need to express yourself with every thought that comes to mind. Rather, being real in social media really means to just be yourself.  Now as you would assume there are things that we just don’t need out here in the world of social media.  So let’s remember to keep the posts to things that are appropriate, and not really offensive.  Everyone will see what you right, so some discretion should be used.

What are some good things to do?

Get to know those people that looking at your posts.

The reason that you decided to come to Social Media is because you wanted to     build a better relationship with your customers and friends.  Ask them some     questions about things that they like or don’t like.  Then you will really gain the     ability of being real with them.

Just say your sorry when a mistake happens.

Look, just do it, get it over with. We have all made them, and we all will make more of them.  You are not perfect, and no-one really can expect you to be.  Admit the mistake to yourself, and to your followers and be real.  Others will see that you are authentic and not just fluff out there.

Show us your spunk.
You are a person.  You have thoughts, and feelings.  We want to see what makes you laugh, what you thing is interesting, amusing, and general comments that you think people will enjoy.  It is really important that you show us your style as to who you are, while keeping it professional, but real.  This is a great way to show them the fun side of things with your company, and will at the same time build trust and confidence with you.

Before you go out there and show the world the face of your company, give it some thought.  When you build your identity with Social Media, being see-through and real are important.  Once you master the best way to do both, without being unprofessional, you will take your business to the next level.

 

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